Big Brokerages vs. Small Brokerages
Big Real Estate Brokerages vs. Small Real Estate Brokerages:
Before the internet, cell phones and electronic communication played such a huge role in how Realtors do their jobs it was important to work for or have a big brokerage. The bigger the brokerage the greater number of agents the greater number of buyers, sellers and people to share your listings with. In the old days the only way to expose your listings was through word of mouth a sign and maybe some print advertising. After all, other real estate offices didn’t know about new listings from a different brokerage until the end of the week when the new book of homes was delivered. In addition you needed big conference rooms and impressive lobbies to meet your clients to sign documents and go through the books of homes available and only the big brokerages had computers, type writers and copy machines.
All this has changed! We immediately share every listing with the world! In fact most of my clients never see my office so there is no reason to have an impressive lobby or conference room. You can speak to anyone in the world or send video or photos instantly 24/7. Most cell phones are capable of providing information instantly about anything from almost anywhere!
Since starting our new brokerage we have heard other reasons why some people think a big brokerage is better and wanted to give a little rebuttal to why we disagree!
Training big brokerages provide: to this I say why anyone would want to learn from a corporate trainer that probably wasn’t able to make it in the real world when instantly from anywhere I can buy an audio book, read an old fashioned paper book, hire a personal coach, or watch a video from the best person in any field I want to learn about! I have never heard a corporate trainer as good as, Robert Kiyosaki, Gary Keller, Jim Rohm, Zig Ziggler, Neopolean Hill or Darren Hardy. Get with it today you can learn anything about anything and it doesn’t cost a lot of money just time!!!!
Network with Other Agents: Seriously, if your business plan is to help your buyer or seller by networking with the people you meet face to face in your office my guess is your buyers and sellers are not very happy and you’re not doing very well! By 7:00 a.m. this morning we sent over 600 emails to buyers looking for bank owned homes alone! Apply for the corporate trainer job!
Office Space to work from: If you need office space we have it for rent! Call us! Professional office space with internet, receptionist and conference room for only $200 a month in Cottonwood Heights. If this is why you think a big brokerage is better you too should be a corporate trainer!
Free Cards and Signs: You’re joking right! If you are a real estate agent that doesn’t understand $100 will buy you a years worth of cards and $40 is what a personalized sign runs you need to do your buyer or sellers a favor and quit and apply for the coaching position at the local big brokerage!
We have worked with fantastic agents from big brokerages and fantastic agents from little brokerages they had one thing in common they were fantastic agents not brokerages!
The best proof I have that there is no advantage to big brokerage is this testimonial from one of our recent past clients:
"Don't get fooled by big name real estate companies when you can go with local representation that knows the market and knows where to market your home to get the highest sales price. Mark and Monte Jones made selling our home a walk in the park. They are great to work with.”